online engagement

#MonthlyMyth: Build it (online) and they will come

#MonthlyMyth: Build it (online) and they will come

Online tools are an important part of the modern engagement landscape.  They offer a broad range of benefits from ease and flexibility of access to handy data analysis options.   They can be absolutely worth the investment, and are integral parts of most successful, contemporary engagement processes. 

However, it's a mistake to think that a great online platform or tool alone will solve all your engagement problems or attract high levels of participation - no matter how much you spent on building it or how long you spent on perfecting it. 

This monthly myth touches on a mistake that is pretty easy to make and can catch organisations out, leaving them without much of a return on what can be a significant investment.