risk communication

#MonthlyMyth: Tight communication reins = risk minimisation

#MonthlyMyth: Tight communication reins = risk minimisation

Many organisations try to minimise risk by 'holding the reins tight' when it comes to communicating with their communities and stakeholders around engagement processes and major projects/decisions. 

This so-called 'risk averse' approach tends to include carefully constructing tightly worded (yet often very uninformative) key messages and strictly withholding any information deemed potentially inflammatory or uncomfortable - even when inextricably relevant to the issue at hand.

There's also approval processes applied to the release of any information, which can slow down communication activities - sometimes to a considerable extent - depending on how rigid or intricate these processes are. 

While organisations tend to feel comfortable with this well-worn approach, the promise of 'safety' through control is generally just an illusion.