diverse voices

#MONTHLYMYTH: ONLINE ENGAGEMENT & THE 'HARD TO REACH'

#MONTHLYMYTH: ONLINE ENGAGEMENT & THE 'HARD TO REACH'

Since COVID-19 started impacting our engagement world, people have been telling us they’re worried about reaching and including those who aren’t online and/or those they believe are ‘hard to reach’.

Not only are we talking about two different issues or cohorts here, but we’re also exploring a topic that’s prone to myths and misconceptions. Often people we think are ‘beyond reach’ aren’t, and people who we label ‘hard to reach’ are simply waiting to be found.

#MONTHLYMYTH: FOCUSING ON THE FEW

#MONTHLYMYTH: FOCUSING ON THE FEW

It’s important to consider and tailor your engagement approach to ensure you meet the needs of all stakeholders, and that includes those who have the most to say.  

This mistake, however , lies in forgetting about everyone else. Suddenly, you realise the needs and opinions of a few have demanded time, attention and resources at the expense of the rest of your stakeholders or community.

Today we’re addressing this myth by providing 9 ways to ensure diverse perspectives make it into your next process.