As we wrap up 2025, we’ve been thinking about the people we’ve had the privilege of working with and the conversations we’ve been honoured to support over the last twelve months. We’re also looking forward, and we expect to see continual shifts in engagement practice in 2026. From AI becoming BAU for enabling more effective conversations to new ways to increase representativeness, shifts are underway. In this post, we share our standout stats for 2025, and a video previewing three of the big trends we think organisations should be thinking about for their engagement programs in the new year.
DILEMMA DISCUSSED: REPRESENTATIVE VIEWS
Today, with the help of a few guest experts, we’re responding to a subscriber participation dilemma. It’s an issue that has been put forward by several subscribers to our e-newsletter the Discussion as their ‘biggest community engagement challenge’.
Today’s challenge is representative views: how to ensure you’re hearing from people that are proportional to and reflective of the wider community or stakeholders you’re trying to engage with.
#MONTHLYMYTH: FOCUSING ON THE FEW
It’s important to consider and tailor your engagement approach to ensure you meet the needs of all stakeholders, and that includes those who have the most to say.
This mistake, however , lies in forgetting about everyone else. Suddenly, you realise the needs and opinions of a few have demanded time, attention and resources at the expense of the rest of your stakeholders or community.
Today we’re addressing this myth by providing 9 ways to ensure diverse perspectives make it into your next process.


